Successful open houses create opportunities to generate leads which eventually influence motivated buyers. But before you dive right in and call up your latest seller to put on an open house, first take the time to properly plan your open house strategy.
How do you optimize them to their fullest potential? We have done the heavy lifting for you. This article is compilation of the best open house tips and tricks that are both easy to implement and sure to take your listings to the next level.
BEFORE THE OPEN HOUSE
Plan the event.
When it comes to preparing for an open house, cast a wide net. You’ll want to alert as many people as possible in as many ways as possible. One surefire way to accomplish this is by running an ad campaign on relevant social media platforms. If this is new territory for you, don’t let that deter you from trying this approach. We’ve created a digital advertising best practice guide that will help you implement them quickly and easily.
Another must-try tactic that we can’t emphasize enough is to send invites ahead of time to the neighborhood or any feeder markets, and then follow up with a phone call. Perhaps spend some time knocking on doors around the neighborhood in order to connect with people who may know of a potential buyer interested in attending the open house.
“Door knocking before the open house is awesome because it starts communication with the neighbors”, explains top producing California agent Monica Diaz of The Monica Diaz Team. “They can tell friends who want to move into the neighborhood. I believe it’s one of the best ways to get people into your open house”. Along with her partner Jay Campbell, Monica recently hosted a webinar on maximizing your open house ROI that included lots of useful advice, including this tip: “go door knocking at least two or three days before the open house, in order to hit as many people as possible.”
Do your research.
It is important to position yourself as the most knowledgeable agent, and the best way to do so is to always be well informed. Go beyond your own properties by having the latest neighborhood sales stats on hand and staying informed of other properties hosting open houses in the same area. In fact, you could even contact agents hosting opens nearby and exchange property info so you can both refer guests to each other. Being a wealth of information with market data at the ready goes a long way when it comes to gaining the trust of potential clients.
DURING THE OPEN HOUSE
Arrive early and stay late! You don’t want to miss the early birds by showing up just a moment or two before your open house is set to start. When it’s over, let people linger and delay your departure by a few minutes in order to catch anyone who may be running late. It’s important to give the impression that there is nowhere else you would rather be, so being there ahead of time to prepare and staying afterwards demonstrates your commitment.
Put on a smile.
If a guest isn’t greeted, not asked to sign in, and isn’t given a great tour, they are likely to forget about the house entirely. After all the hard work you’ve put into making your open house a success, ensure that you don’t undo it by forgetting to smile! Attitude is everything.
AFTER THE OPEN HOUSE
Follow up, follow up, follow up.
It’s easy to feel like your job is done when you finish up your open house, take down the signs and head home. However, following up with your guests is incredibly important and cannot be skipped! By using a digital sign-in platform like Spacio to digitally capture visitors’ contact details, you will have all the info you need to follow up, right at your fingertips. And because Spacio integrates with more than a dozen CRM platforms, you can seamlessly connect your open house sign-ins with your contact database and follow up on every single lead.
Send a report.
Simply telling your owner that the open house went well does nothing to differentiate you from every other agent out there. Since differentiation is the goal, one way to impress your seller is by sending them a concise report with information about the attendees, the quality of the leads, how many had representation, and much more. This is something sellers are very happy to receive, and the added bonus is that they can easily share it with friends and family. Seller reports are great post-open house marketing tools that make you look professional and keep you top of mind.
To access the remaining tips, all you need to do is:
1. Login to Spacio’s dashboard on the web or tablet
2. Click on “Leads+” in the main menu bar
3. Click on Best Practices
4. Click on “15 Tips to Perfect Your Open Houses”
For more tips, visit the all new Leads+, Spacio’s comprehensive new resource for open house lead generation! Starting from the moment you secure the listing, Leads+ will guide you through the open house journey to ensure that every aspect is maximized to its fullest potential.
Filled with best practices, programs and actionable items, Leads+ functions as your very own playbook for success, outlining the fundamentals of each step of the lead generation process. It is the ultimate one-stop shop for real estate professionals seeking to get the most out of open houses — before, during and after.
We’ve surveyed top agents, teams and coaches to bring you the best advice, insights and tips so you can hold successful open houses that generate qualified leads, foster meaningful relationships and help you close more deals. In addition to this complete list of ways to generate more open house leads, a few of the guides you can find in the Leads+ menu include:
- 15 Tips to Perfect Your Open Houses
- Creating the Best Social Media Ads for Digital Lead Generation
- A 6-week Lead Qualification Program (with ready-to-use copy and paste templates for email, voicemail messages and text messaging!)
To access these and many more resources:
All you need to do is login to Spacio’s dashboard on the web or tablet and click on “Leads+” in the main menu bar.
Spacio is the #1 open house lead generation system designed to capture higher quality leads and to close more deals. Our solution provides real estate professionals with a system to capture every high quality lead, resources to run better open house, and the assurance that no opportunity with slip through the cracks.