Picture this scene: you have posted your listing all over social media, set out your signs, arranged snacks and refreshments, turned on every light, and fanned out your glossy brochures. As the clock strikes the top of the hour, everything is ready to go…and so begins your open house. All this effort is not for nothing: regardless of your listing’s price range, location or property type, there’s nothing more important than walking away with new leads added to your funnel that you can follow up with.. Below we have outlined some of the most efficient strategies — taken directly from the playbooks of industry experts — that you can try on for size at your next open house.
Instead of taking a passive approach by leaving the sign-in form on the counter while guests mill about, try confidently asking each person as they come in. New York agent Kris Sylvester of Halstead Real Estate takes this approach, and finds it is also great to use as a qualifier to see who is seriously interested in getting updates and staying in touch about this particular property or others. And if they say no, there are many strategic ways you can respond. In fact, we created a best practices guide on how to handle objections here.
START THE SIGN-IN PROCESS FOR THEM
Create an immediate personal connection by typing in a visitor’s name as they introduce themselves. Follow that up with a quick handoff of your tablet or phone to the guest so they can add their email or phone number after their name. By pre-filling in their name, you’re saving them some precious time and making less of an ask. Begin the process for your visitor so all they have to do is simply finish what you started (or even complete the entire process for them!)
MAKE A GREAT FIRST IMPRESSION WITH SPACIO
You have your perfect branding, all of your CRMs in place, and a house full of potential buyers. Don’t let a ho-hum pen and paper sign-in form ruin the professional image you worked so hard to cultivate. Instead, leverage Spacio’s professional and welcoming design to make the right first impression, creating a seamless sign-in experience for your guest that builds trust and exudes professionalism.
To access the remaining nine strategies, all you need to do is:
1. Login to Spacio’s dashboard on the web or tablet
2. Click on “Leads+” in the main menu bar
3. Click on Best Practices
4. Click on “The Top Tips and Tricks to Get Open House Sign-Ins”
For more tips, visit the all new Leads+, Spacio’s comprehensive new resource for open house lead generation! Starting from the moment you secure the listing, Leads+ will guide you through the open house journey to ensure that every aspect is maximized to its fullest potential.
Filled with best practices, programs and actionable items, Leads+ functions as your very own playbook for success, outlining the fundamentals of each step of the lead generation process. It is the ultimate one-stop shop for real estate professionals seeking to get the most out of open houses — before, during and after.
We’ve surveyed top agents, teams and coaches to bring you the best advice, insights and tips so you can hold successful open houses that generate qualified leads, foster meaningful relationships and help you close more deals. In addition to this complete list of ways to generate more open house leads, a few of the guides you can find in the Leads+ menu include:
- 15 Tips to Perfect Your Open Houses
- Creating the Best Social Media Ads for Digital Lead Generation
- A 6-week Lead Qualification Program (with ready-to-use copy and paste templates for email, voicemail messages and text messaging!)
To access these and many more resources, all you need to do is login to Spacio’s dashboard on the web or tablet and click on “Leads+” in the main menu bar.
Spacio is the #1 open house lead generation system designed to capture higher quality leads and to close more deals. Our solution provides real estate professionals with a system to capture every high quality lead, resources to run better open house, and the assurance that no opportunity with slip through the cracks.